Core vs. Ideally

SPLENDID CORE is a cloud-based survey and market insight software that is intuitive and user-friendly. The software allows users to create an insightful survey in less than 90 seconds and get meaningful results after just 24 hours. Users choose their target group and their question and the algorithm does the rest. Users are given the tools to start understanding their target audience in order to take the right action and outperform the competition.

Ideally is a self-service consumer research platform built for the speed that the market actually moves at. No briefing cycles. No six-figure projects. Highest-rated consumer research platform on G2, 4.8/5.0. Rated higher than Qualtrics, Suzy, Attest, and Zappi. 8+ million consumer questions answered across 30+ countries. Trusted by 250+ brands and agencies across the US, UK and APAC trust Ideally, including Treasury Wine Estates, Burger King, Google and Rémy Cointreau. Most brands make their biggest decisions on thin evidence. Slow data, old insight, or a gut call. Ideally fixes that.