G2 Vendor Directory

Snov.io vs. Apollo.io

A side-by-side comparison based on G2 review data.

MetricSnov.io

by Snovio

Apollo.io

by Apollo.io

Overall rating4.54.7
Review count5009,851
Ease of use9.29.2
Ease of setup9.09.0
Quality of support9.28.9
Meets requirements9.09.2
NPS72.50509283.992806
Small Business72.0%66.9%
Mid-Market25.2%28.4%
Enterprise2.8%4.7%
Total page views2,09626,360
Total LLM citations37,310186,531

Snov.io

Snov.io is a B2B lead generation and multichannel outreach automation platform designed to help sales and marketing teams improve reply rates and manage outbound campaigns more efficiently. From finding verified leads to launching automated email and LinkedIn campaigns, Snov.io streamlines the outbound process in one unified workspace.

Pros

  • Ease of Use
  • Customer Support
  • Helpful
  • Lead Generation
  • Features
  • Lead Management

Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place.

Pros

  • Ease of Use
  • Lead Generation
  • Features
  • Helpful
  • Time-saving
  • Automation