G2 Vendor Directory

SMTP.com vs. Omnisend

A side-by-side comparison based on G2 review data.

MetricSMTP.com

by Ziff Davis

Omnisend

by Omnisend

Overall rating3.34.6
Review count421,254
Ease of use7.79.2
Ease of setup7.19.2
Quality of support7.49.2
Meets requirements7.79.0
NPS16.66666773.019802
Small Business64.3%89.9%
Mid-Market33.3%9.1%
Enterprise2.4%0.9%
Total page views2233,366
Total LLM citations2,72423,890

SMTP.com

SMTP’s relay service infrastructure can solve your delivery issues — quickly. We maximize the number of emails that reach recipients’ inboxes by using our own IP addresses and monitoring your emails for anti-SPAM compliance. By improving your deliverability you’ll see improved ROI. Engagement rates will increase and you can use your resources more efficiently - to get the highest return on every marketing dollar you spend.

Pros

    Omnisend

    Omnisend is an email and SMS marketing automation platform built for ecommerce from day one. Founded in 2014, it came from a simple observation: mid-sized merchants had the data to personalize, but not the tools. Every feature — from segmentation to automation to reporting — is designed around how online stores actually work. More than 150,000 online brands use Omnisend to turn customer behavior into revenue on autopilot, returning an average of $79 for every $1 spent.* You will find this platform refreshingly boring, in the best way possible.

    Pros

    • Ease of Use
    • Helpful
    • Customer Support
    • Email Marketing
    • Automation
    • Intuitive