G2 Vendor Directory

SmartyAds DSP vs. Yahoo AdTech DSP

A side-by-side comparison based on G2 review data.

MetricSmartyAds DSP

by SmartyAds

Yahoo AdTech DSP

by Verizon Media

Overall rating4.53.6
Review count23181
Ease of use9.27.7
Ease of setup8.87.6
Quality of support8.88.2
Meets requirements9.27.8
NPS68.181818-1.714286
Small Business85.7%42.8%
Mid-Market14.3%34.4%
Enterprise0.0%22.8%
Total page views157142
Total LLM citations239324

SmartyAds DSP

SmartyAds is a global digital advertising software developer that creates cutting-edge programmatic solutions for digital advertisers, publishers, ad agencies, and enterprises worldwide. Through leadership in machine learning, AI, and real-time bidding algorithms, SmartyAds drives new opportunities and provides a safe, robust, easy-to-use, and future-proof environment for collaboration. SmartyAds places the needs of partners and clients above all, striving to deliver maximum success and yield.

Pros

  • Easy Setup
  • Ease of Use
  • Setup Ease
  • Campaign Management
  • Customer Support
  • Dashboard Usability

Yahoo AdTech DSP

Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. *Formerly BrightRoll DSP, Oath Ad Platforms

Pros

  • Targeting Efficiency
  • Tracking Metrics
  • Design Quality
  • Targeting Options
  • Results Performance
  • Audience Targeting