G2 Vendor Directory

Smarty vs. Loqate

A side-by-side comparison based on G2 review data.

MetricSmarty

by Smarty

Loqate

by GBG

Overall rating4.64.5
Review count35556
Ease of use9.49.0
Ease of setup9.38.8
Quality of support9.39.0
Meets requirements9.39.0
NPS76.63817769.090909
Small Business50.6%50.0%
Mid-Market39.0%28.6%
Enterprise10.5%21.4%
Total page views2,319441
Total LLM citations12,4795,363

Smarty

Smarty offers global address verification, address validation, and geocoding via API, bulk upload, and a collection of 3rd party integrations that transform how organizations handle address data. With real-time address autocomplete, correction, standardization, and validation, it guarantees the accuracy and reliability of addresses. Smarty's US rooftop geocoding, reverse geocoding, and property data APIs help you enrich and hone your address data.

Pros

  • Ease of Use
  • Address Validation
  • Data Accuracy
  • Easy Integration
  • Customer Support
  • Easy Implementation

Loqate

GBG Loqate is the world’s leading address verification provider, trusted by over 20,000 brands including IBM, Mastercard, ASOS, Oracle and Sephora. Global coverage across 250 countries and territories delivers local precision, even in hard-to-address markets. Reach is GBG Loqate’s agentic-ready decisioning layer for customer contact data.

Pros

  • Ease of Use
  • Address Validation
  • Data Accuracy
  • Customer Support
  • Accuracy
  • Time-saving