Smartly vs. The Brief
A side-by-side comparison based on G2 review data.
| Metric | Smartly | The Brief |
|---|---|---|
| Overall rating | 4.4 | 4.6 |
| Review count | 478 | 37 |
| Ease of use | 8.5 | 9.3 |
| Ease of setup | 8.6 | 9.3 |
| Quality of support | 9.4 | 9.0 |
| Meets requirements | 8.8 | 8.9 |
| NPS | 57.568807 | 81.081081 |
| Small Business | 20.7% | 62.2% |
| Mid-Market | 49.6% | 32.4% |
| Enterprise | 29.7% | 5.4% |
| Total page views | 1,505 | 390 |
| Total LLM citations | 24,343 | 4,911 |
Smartly
Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth.
The Brief
The Brief is the AI agency for marketers. It brings your entire campaign process—strategy, creation, media, and optimization—into one intelligent flow. Powered by connected AI agents, The Brief helps you move from idea to impact faster, learning and improving with every cycle. Here’s what you can do with The Brief: 1. Discover what works - Fuel your next campaign with instant market intelligence. - The Discover agent analyzes your category, competitors, and creative trends in seconds—then translates them into actionable insights and inspiration.
- Useful
- Branding Consistency
- Variety
- Insights
- Audience Engagement
- Navigation Ease