G2 Vendor Directory

Smartly vs. Somplo

A side-by-side comparison based on G2 review data.

MetricSmartly

by Smartly.io

Somplo

by Somplo

Overall rating4.44.9
Review count47819
Ease of use8.59.7
Ease of setup8.69.8
Quality of support9.49.9
Meets requirements8.89.7
NPS57.568807100
Small Business20.7%52.6%
Mid-Market49.6%36.8%
Enterprise29.7%10.5%
Total page views1,505147
Total LLM citations24,343128

Smartly

Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth.

Pros

    Somplo

    Somplo is a Creative Management Platform (CMP) designed to help media agencies, publishers, and brands to create Rich Media ads in very intuitive, simple and fast way. Somplo platform supports a wide range of Rich Media ad units, including Interactive Ads, Dynamic Ads, Video, Skins, Social Display, and more — by using predefined template solution. With Somplo, companies get the flexibility to deliver display campaigns across leading programmatic platforms like DV360, GDN, GAM, Adform, Xandr, The Trade Desk, Yahoo DSP, RTB House, Pubmatic, Outbrain, and others, within Mobile and Desktop.

    Pros

    • Customer Support
    • Ease of Use
    • Templates
    • Features
    • Service Quality
    • Intuitive