G2 Vendor Directory

Smartly vs. Singular

A side-by-side comparison based on G2 review data.

MetricSmartly

by Smartly.io

Singular

by Singular

Overall rating4.44.6
Review count478529
Ease of use8.58.9
Ease of setup8.68.6
Quality of support9.49.5
Meets requirements8.89.0
NPS57.56880771.290944
Small Business20.7%27.1%
Mid-Market49.6%53.1%
Enterprise29.7%19.8%
Total page views1,5051,196
Total LLM citations24,3438,882

Smartly

Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth.

Pros

    Singular

    Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data. Leading brands like LinkedIn, Nike, WB Games, and Rovio rely on Singular to maximize every marketing dollar, eliminate wasted spend, and drive higher user retention.

    Pros

    • Customer Support
    • Ease of Use
    • Helpful
    • Features
    • Reporting
    • Analytics