G2 Vendor Directory

Smartly vs. Luna from Unity

A side-by-side comparison based on G2 review data.

MetricSmartly

by Smartly.io

Luna from Unity

by Unity

Overall rating4.44.4
Review count47881
Ease of use8.58.3
Ease of setup8.68.6
Quality of support9.49.7
Meets requirements8.88.7
NPS57.56880764.102564
Small Business20.7%32.0%
Mid-Market49.6%57.3%
Enterprise29.7%10.7%
Total page views1,50558
Total LLM citations24,343195

Smartly

Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth.

Pros

    Luna from Unity

    Luna, part of the Unity solutions portfolio, is an all-in-one app marketing platform for improving performance across 30+ UA channels. Luna enables marketers to surface actionable insights by unifying campaign data from channels, MMPs, and BI, and then optimize accordingly with automations. As an Apple Search Ads partner, Luna offers dedicated tools and services for scaling Apple Search Ads campaigns, such as keyword discovery, bid optimization, robust analytics, custom product page development, and more. To close the marketing loop, Luna also offers highly advanced creative production tools.

    Pros