G2 Vendor Directory

Smartly vs. InAppStory

A side-by-side comparison based on G2 review data.

MetricSmartly

by Smartly.io

InAppStory

by InAppStory

Overall rating4.45.0
Review count47866
Ease of use8.510.0
Ease of setup8.610.0
Quality of support9.49.9
Meets requirements8.89.9
NPS57.568807100
Small Business20.7%36.9%
Mid-Market49.6%26.2%
Enterprise29.7%36.9%
Total page views1,505181
Total LLM citations24,343240

Smartly

Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth.

Pros

    InAppStory

    InAppStory helps product and marketing teams communicate with users inside the app more frequently, interactively, and personally as mobile products become more complex and user journeys multiply. Combining in-app stories, messages, mini-games, and banners in one no-code platform, InAppStory lets teams publish and update content in minutes without waiting for app releases or additional development.

    Pros

    • Customer Engagement
    • Engagement
    • Audience Engagement
    • Versatility
    • Efficiency
    • Sales