G2 Vendor Directory

Smartly vs. AppsFlyer

A side-by-side comparison based on G2 review data.

MetricSmartly

by Smartly.io

AppsFlyer

by AppsFlyer

Overall rating4.44.5
Review count478780
Ease of use8.58.7
Ease of setup8.68.3
Quality of support9.48.8
Meets requirements8.88.9
NPS57.56880769.301713
Small Business20.7%30.5%
Mid-Market49.6%42.0%
Enterprise29.7%27.5%
Total page views1,5052,475
Total LLM citations24,34317,299

Smartly

Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth.

Pros

    AppsFlyer

    AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com.

    Pros

    • Analytics
    • Features
    • Ease of Use
    • Insights
    • User Interface
    • Attribution