G2 Vendor Directory

Smartlead vs. Zoho Campaigns

A side-by-side comparison based on G2 review data.

MetricSmartlead

by Smartlead AI

Zoho Campaigns

by Zoho

Overall rating4.54.3
Review count4551,043
Ease of use9.08.7
Ease of setup9.08.7
Quality of support8.88.6
Meets requirements9.08.9
NPS70.35398253.519669
Small Business93.0%79.5%
Mid-Market7.0%17.7%
Enterprise0.0%2.8%
Total page views3,841895
Total LLM citations55,89322,188

Smartlead

Smartlead is an AI-native outbound sales platform trusted by 100,000+ businesses - combining AI agents, multichannel sequencing, email deliverability infrastructure, and a unified inbox in one flat-priced system. From first prospect to closed deal, without stitching tools together. Smartlead covers the full outbound lifecycle: SmartProspect for verified B2B lead data, SmartAgents for autonomous AI-driven outreach, SmartDialer for AI-powered sales calls with context, SmartDelivery for pre-send inbox placement testing, SmartInfra for dedicated sending servers, SmartSenders for done-for-you

Pros

  • Ease of Use
  • Customer Support
  • Automation AI
  • Email Marketing
  • Helpful
  • Easy Integration

Zoho Campaigns

Zoho Campaigns is a multichannel marketing platform that helps you create, personalize, automate, and measure campaigns across email, SMS, and WhatsApp. With the latest release, Campaigns introduces a more intuitive interface, enabling users to create and launch email campaigns in a single click. It also brings contextual AI into campaign creation, helping you maintain consistent messaging across channels.

Pros

  • Ease of Use
  • Automation
  • Email Marketing
  • Automation AI
  • Easy Integration
  • CRM Integration