G2 Vendor Directory

SmarterStats vs. Google Tag Manager

A side-by-side comparison based on G2 review data.

MetricSmarterStats

by SmarterTools

Google Tag Manager

by Google

Overall rating4.64.6
Review count13442
Ease of use9.18.3
Ease of setup7.98.3
Quality of support8.67.5
Meets requirements9.59.3
NPS76.92307771.294118
Small Business46.2%54.9%
Mid-Market30.8%34.5%
Enterprise23.1%10.7%
Total page views331,121
Total LLM citations53,334

SmarterStats

SmarterStats is a suite of business analytics tools that help a business manage its online presence, to understand the popularity of a website or storefront.

Pros

    Google Tag Manager

    Free website and app tag management by Google. Marketers want tag management that’s simple, reliable, and integrates easily with existing systems. That’s what Google Tag Manager delivers. You’ll launch programs faster, so you can make swifter decisions. Add and update your own tags for conversion tracking, site analytics, remarketing, and more. Quickly deploy Google and third-party tags. Error checking, security features, and speedy tag loading ensure that all your tags work. Tag Manager improves collaboration across your business.

    Pros

    • Ease of Use
    • Easy Integrations
    • Insights
    • Capabilities
    • Intuitive
    • Integrations