G2 Vendor Directory

SmarterStats vs. Funnel

A side-by-side comparison based on G2 review data.

MetricSmarterStats

by SmarterTools

Funnel

by Funnel

Overall rating4.64.5
Review count13293
Ease of use9.18.8
Ease of setup7.98.8
Quality of support8.69.3
Meets requirements9.59.0
NPS76.92307769.791667
Small Business46.2%41.9%
Mid-Market30.8%43.0%
Enterprise23.1%15.1%
Total page views331,289
Total LLM citations59,398

SmarterStats

SmarterStats is a suite of business analytics tools that help a business manage its online presence, to understand the popularity of a website or storefront.

Pros

    Funnel

    Funnel is the leading marketing intelligence platform for marketing and data teams. It brings all their marketing data together and puts it to work, from reporting and AI agents to marketing mix modeling (MMM). Funnel collects, stores and prepares marketing data from every source, then makes it available for reporting, measurement, AI workflows and your BI tools or warehouse, all from one trusted foundation. Consistent definitions and complete historical data mean the numbers hold up no matter where the data is used. Funnel Data Hub is the core platform, with 600+ data sources.

    Pros

    • Ease of Use
    • Integrations
    • Data Management
    • Data Integration
    • Easy Integrations
    • Connectors Quantity