G2 Vendor Directory

Smarter Ecommerce vs. Luna from Unity

A side-by-side comparison based on G2 review data.

MetricSmarter Ecommerce

by Smarter Ecommerce GmbH

Luna from Unity

by Unity

Overall rating4.74.4
Review count8281
Ease of use9.28.3
Ease of setup9.18.6
Quality of support9.79.7
Meets requirements9.48.7
NPS82.92682964.102564
Small Business32.1%32.0%
Mid-Market49.4%57.3%
Enterprise18.5%10.7%
Total page views24458
Total LLM citations259195

Smarter Ecommerce

Smarter Ecommerce (smec) is a leading PPC software provider and performance marketing agency that helps ecommerce brands achieve better business outcomes through AI-driven optimization of Google Ads and Microsoft Advertising. The smec platform connects and activates first-party business data - including profit margins, customer lifetime value (CLV), and other key business metrics - to deliver data-informed advertising strategies.

Pros

    Luna from Unity

    Luna, part of the Unity solutions portfolio, is an all-in-one app marketing platform for improving performance across 30+ UA channels. Luna enables marketers to surface actionable insights by unifying campaign data from channels, MMPs, and BI, and then optimize accordingly with automations. As an Apple Search Ads partner, Luna offers dedicated tools and services for scaling Apple Search Ads campaigns, such as keyword discovery, bid optimization, robust analytics, custom product page development, and more. To close the marketing loop, Luna also offers highly advanced creative production tools.

    Pros