Slate vs. Baseline

The ultimate content creation platform for brands on social media. Traditional creation tools haven’t caught up to the realities businesses face in today’s social media landscape, which is why we built Slate. Slate changes the way brands create social media content and transforms a once fragmented process into a single-tool, easy to use solution. Social creators can produce content in seconds from a creation app using custom branded fonts, colors, filters, graphics and animations that are controlled by brand and design teams through a dedicated web portal.

Baseline is a modern digital asset management (DAM) platform built for creative teams, agencies, and brand organizations that need more than file storage. Baseline combines centralized asset management with direct publishing — so teams can store, organize, and share brand assets, then publish them as live brand guides, client portals, and portfolio sites from the same workspace. Unlike traditional DAM systems that stop at storage, Baseline eliminates the gap between asset libraries and presentation.