G2 Vendor Directory

Slate vs. Icon

A side-by-side comparison based on G2 review data.

MetricSlate

by Slate

Icon

by Icon

Overall rating4.94.8
Review count1420
Ease of use9.29.4
Ease of setup9.59.5
Quality of support9.79.7
Meets requirements9.49.5
NPS92.30769295
Small Business38.5%100.0%
Mid-Market46.2%0.0%
Enterprise15.4%0.0%
Total page views494240
Total LLM citations942146

Slate

Slate is an AI-powered AEO and SEO platform built to manage the entire content growth loop, from monitoring where your brand appears across AI search engines and Google, to identifying visibility and content gaps, creating and optimizing content to close those gaps, and publishing directly to your CMS. Track, analyze, create, optimize, and publish, all from a single platform. Slate combines AI visibility analytics across platforms like OpenAI, Google, Anthropic, Perplexity AI, and AI Overviews with SEO performance tracking powered by Google Search Console and Google Analytics 4.

Pros

  • Simple
  • Ease of Use
  • Useful
  • Time-saving
  • Time-Saving
  • Accuracy

Icon

Icon is the Human Admaker. 6 Human UGC ads filmed & edited for $1000 (no AI / 100% real). We find creators, ship products, curate formats, write scripts, coach creators, & edit videos. Powered by Admaker 2.0 software: track progress, review ads, rebook creators, & reuse assets.

Pros