Skyword360 vs. Lifted

The Skyword360 platform puts content at the core of all marketing activities. Skyword360 is designed to ensure all cross-channel planning, content creation, and activation aligns with an enterprise's overall content strategy and marketing goals. With this content-centric approach, marketing leaders are empowered to create unique and aligned customer experiences that differentiate their brands and drive measurable results. Skyword360 provides tools for all of the essential elements of content operations: strategy, planning, creation, collection, activation, personalization, and optimization.

Lifted, a subsidiary of Upwork Inc., is a comprehensive platform designed to assist enterprises in sourcing, contracting, managing, and paying global contingent talent efficiently and compliantly. Launched in August 2025, Lifted addresses the complexities of modern workforce management by offering a unified solution that integrates seamlessly into existing enterprise ecosystems.