Shufti vs. SheerID

Shufti is Trust OS, the Glocal platform for identity, AML, and fraud prevention. One platform across the full customer lifecycle, so a customer’s entire risk picture lives in a single view, not ten systems: --- Onboard - “Who are we dealing with?” KYC and KYB that establish trust at the start: identity, document, face, NFC and docless verification, address verification, UBO checks and business due diligence, plus age verification, customer risk assessment, and AML screening across sanctions, PEP and RCA, watchlists and adverse media.

SheerID is an Audience Data Platform (ADP) that helps marketers verify customer identities, collect permissioned first-party data, and reach high-value audiences with personalized experiences and protected offers in 190 countries. Powered by IVE, the Individual Verification Engine, the platform uses 200,000+ authoritative data sources and built-in AI to verify audiences such as students, educators, military, healthcare workers, first responders, seniors, essential workers, and age. Verified data is then appended across 400+ martech and adtech platforms.