G2 Vendor Directory

Selligent vs. OneSignal

A side-by-side comparison based on G2 review data.

MetricSelligent

by Zeta Global

OneSignal

by OneSignal

Overall rating4.04.7
Review count361,244
Ease of use8.19.4
Ease of setup7.59.0
Quality of support9.19.1
Meets requirements8.59.2
NPS39.39393983.374083
Small Business20.0%65.7%
Mid-Market48.6%27.6%
Enterprise31.4%6.7%
Total page views2621,795
Total LLM citations2520,606

Selligent

Selligent is a privacy-led, flexible marketing automation platform for enterprise B2C brands that need to turn customer data into relevant, coordinated experiences across channels. It helps marketing teams build audiences, design and automate multichannel journeys, personalize content and cadence, and use real-time reporting and AI-driven recommendations to improve campaign performance. Its flexible data model and integrations enable Selligent to work within an existing martech stack.

Pros

  • Efficiency
  • Analytics
  • Reporting Features
  • Analytics Expertise
  • Feature Variety

OneSignal

OneSignal is a customer engagement platform that enables companies of all sizes to increase retention and revenue through lightning-fast, personalized messaging. OneSignal supports email, push notifications, in-app messaging, SMS, Apple's Live Activities, and other channels via Webhooks. The platform is fast and easy for Developers to set up, and features an intuitive interface so Marketers are empowered to send messages without additional developer time. In addition to offering critical integrations, OneSignal also features an open API to allow greater messaging flexibility.

Pros

  • Ease of Use
  • Notifications
  • Notification Features
  • Easy Setup
  • Automation
  • Easy Integration