SellerApp vs. Goflow

SellerApp is a commerce intelligence company, founded in 2017 by Dilip Vamanan and Brij Purohit, that helps sellers, mid-market and enterprise brands, and agencies grow profitably across marketplaces. It supports Amazon, Walmart, and Instacart in North America, Flipkart and quick commerce including Blinkit, Zepto, Instamart, and BigBasket in India, and Lazada and Shopee across Southeast Asia, with a footprint that also reaches Europe, the Middle East, ANZ, and the wider Indian Subcontinent, served from offices in Singapore, the US, and India.

Goflow is a multichannel operating system (MCOS) for serious sellers that need one system to manage orders, inventory, listings, purchasing, shipping, warehouse workflows, and reporting across marketplaces, retail channels, and ecommerce storefronts. As sellers grow, operations become harder to control. Orders come from more channels. Inventory moves across more warehouses. Listings need to stay accurate across marketplaces. Purchasing teams need better replenishment visibility. Warehouse teams need faster fulfillment workflows. Leadership needs clear reporting across the business.