SellerApp vs. A2X

SellerApp is a commerce intelligence company, founded in 2017 by Dilip Vamanan and Brij Purohit, that helps sellers, mid-market and enterprise brands, and agencies grow profitably across marketplaces. It supports Amazon, Walmart, and Instacart in North America, Flipkart and quick commerce including Blinkit, Zepto, Instamart, and BigBasket in India, and Lazada and Shopee across Southeast Asia, with a footprint that also reaches Europe, the Middle East, ANZ, and the wider Indian Subcontinent, served from offices in Singapore, the US, and India.

A2X is referred to as the ‘Gold Standard’ in ecommerce accounting automation by sellers, accountants, and bookkeepers. It transforms messy payout data from Shopify, Amazon, eBay, Etsy, Walmart, and PayPal into accurate summaries – broken down by sales, fees, refunds, taxes and more – that reconcile perfectly in QuickBooks or Xero. With A2X, your monthly bookkeeping is fast and accurate, giving you numbers you can actually trust for tax time and ongoing decision making.