G2 Vendor Directory

Scrunch AI vs. Toluna Start

A side-by-side comparison based on G2 review data.

MetricScrunch AI

by Sitecore

Toluna Start

by Toluna

Overall rating4.64.2
Review count7432
Ease of use8.99.2
Ease of setup9.39.3
Quality of support9.59.0
Meets requirements9.19.1
NPS70.2702736.666667
Small Business53.8%46.9%
Mid-Market35.4%43.8%
Enterprise10.8%9.4%
Total page views2,566333
Total LLM citations92,2671,925

Scrunch AI

Scrunch is the AI Customer Experience platform. AI is now your most important visitor. As LLMs increasingly answer questions on behalf of humans, your website’s primary audience is no longer people—it’s the AI agents deciding what gets seen, trusted, and chosen. Scrunch is the AI Customer Experience platform built for this shift. Scrunch helps brands monitor and benchmark their presence in AI search, uncover content and citation gaps, and deliver AI-ready website experiences that shape the way brands are discovered--and chosen--on AI platforms.

Pros

  • Ease of Use
  • Insights
  • Customer Support
  • Competitor Analysis
  • Updates
  • AI Features

Toluna Start

Toluna Start is an end-to-end consumer intelligence platform and with a single login. Conduct quantitative and qualitative research – either through self-service solutions or through custom research programs built with the help of research and service experts. Access a wide range of automated insights solutions covering survey design, integrated survey respondents, and reporting dashboards including insights and recommendations. It’s all built in-house and integrates Harris Interactive methodologies. You can self-serve or we can help.

Pros