Scrunch AI vs. SightX

Scrunch is the AI Customer Experience platform. AI is now your most important visitor. As LLMs increasingly answer questions on behalf of humans, your website’s primary audience is no longer people—it’s the AI agents deciding what gets seen, trusted, and chosen. Scrunch is the AI Customer Experience platform built for this shift. Scrunch helps brands monitor and benchmark their presence in AI search, uncover content and citation gaps, and deliver AI-ready website experiences that shape the way brands are discovered--and chosen--on AI platforms.

SightX is the leading go-to-market software solution for consumer insights, product, and brand professionals. Leading brands such as Hersheys, Pabst Brewing, Kellanova, Luxottica, Russel Stover, Home Depot, HBO Max, L'Oreal and many more rely on us to provide consumer insights they can trust. By providing our users with the most robust and flexible consumer research platform on the market, it’s now possible to have the confidence to make the right decisions, with the right insights, at the right time.