Scrunch AI vs. Omnia

Scrunch is the AI Customer Experience platform. AI is now your most important visitor. As LLMs increasingly answer questions on behalf of humans, your website’s primary audience is no longer people—it’s the AI agents deciding what gets seen, trusted, and chosen. Scrunch is the AI Customer Experience platform built for this shift. Scrunch helps brands monitor and benchmark their presence in AI search, uncover content and citation gaps, and deliver AI-ready website experiences that shape the way brands are discovered--and chosen--on AI platforms.

Omnia helps marketing teams improve how their brands appear in AI-generated answers. It tracks the prompts, topics, competitors, and citations that shape AI search visibility, showing where a brand appears, which sources AI engines cite, and where competitors are gaining ground. Recurring analysis turns those findings into practical recommendations, so teams can prioritize high-impact content and visibility opportunities with a clear view of what to improve next. Our Omnia Agent does 95% of the work while you approve the other 5%.