Scrunch AI vs. Attest

Scrunch is the AI Customer Experience platform. AI is now your most important visitor. As LLMs increasingly answer questions on behalf of humans, your website’s primary audience is no longer people—it’s the AI agents deciding what gets seen, trusted, and chosen. Scrunch is the AI Customer Experience platform built for this shift. Scrunch helps brands monitor and benchmark their presence in AI search, uncover content and citation gaps, and deliver AI-ready website experiences that shape the way brands are discovered--and chosen--on AI platforms.

Attest is a consumer insights platform that helps marketing, brand, product, and research teams at global B2C brands run quantitative surveys and AI-moderated qualitative interviews to understand consumer attitudes, behavior, and brand perception. Teams use Attest to design and launch research studies, reach audiences across 59 markets, and analyze results using AI-assisted tools and shareable reporting, connecting insights across projects rather than starting from scratch each time.