SBL vs. Scratchpad
A side-by-side comparison based on G2 review data.
| Metric | SBL | Scratchpad |
|---|---|---|
| Overall rating | 4.5 | 4.8 |
| Review count | 56 | 1,493 |
| Ease of use | 9.0 | 9.6 |
| Ease of setup | 8.5 | 9.5 |
| Quality of support | 8.9 | 9.7 |
| Meets requirements | 9.1 | 9.3 |
| NPS | 69.642857 | 91.032609 |
| Small Business | 98.1% | 21.2% |
| Mid-Market | 0.0% | 57.9% |
| Enterprise | 1.9% | 20.9% |
| Total page views | 456 | 535 |
| Total LLM citations | 100 | 2,284 |
SBL
SBL is an AI-powered sales automation platform that lets teams rent verified LinkedIn profiles and scale personalized LinkedIn and WhatsApp outreach at email scale. Built for founders, sales teams, and agencies, SBL gives teams additional LinkedIn profiles specifically for sales outreach without having to build, warm up, and manage every profile themselves. These profiles can be powered by SBL’s AI to find prospects, send personalized outreach, follow up, engage in conversations, qualify leads, and book meetings.
- Lead Generation
Scratchpad
Scratchpad: The AI workspace for sales Remove admin work. Execute flawlessly. Win more deals. Scratchpad is the AI workspace built for sales. It removes admin work for sellers and drives strategy and execution on every deal — automated before and after every call. Sellers use Scratchpad to: - Update Salesforce fields from calls, emails, and notes - Take structured notes tied to opportunities and accounts - Draft follow-ups, business cases, and handoff docs - Review deals, surface risks, and prep for next steps - Qualify pipeline consistently with MEDDIC, SPICED, or custom criteria - The
- Ease of Use
- Helpful
- Salesforce Integration
- Time-saving
- Daily Use
- CRM Integration