Sawtooth Software Lighthouse Studio vs. Centiment

Lighthouse Studio is the industry's most advanced platform for Conjoint Analysis and MaxDiff. Create flexible and balanced experimental designs hand-in-hand with traditional survey questions. Collect your data, then model and report results using the most full-featured market simulator available.

Centiment is a market research platform that helps teams design surveys, collect data, and turn results into analysis-ready findings. It brings key steps of the research workflow into one place so teams can move from a research question to an interpretable output with consistent structure and methodology. Centiment is used by product, marketing, and research teams to support decisions such as validating product direction, testing concepts, refining positioning, and measuring customer experience.