G2 Vendor Directory

Sailthru by Marigold vs. OneSignal

A side-by-side comparison based on G2 review data.

MetricSailthru by Marigold

by Zeta Global

OneSignal

by OneSignal

Overall rating4.24.7
Review count1551,244
Ease of use8.69.4
Ease of setup8.39.0
Quality of support8.79.1
Meets requirements8.99.2
NPS43.13725583.374083
Small Business20.6%65.7%
Mid-Market60.0%27.6%
Enterprise19.4%6.7%
Total page views3151,795
Total LLM citations98520,606

Sailthru by Marigold

Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty.

Pros

  • Effectiveness
  • Personalization Services
  • Automation Features
  • Features
  • Personalization
  • Automation

OneSignal

OneSignal is a customer engagement platform that enables companies of all sizes to increase retention and revenue through lightning-fast, personalized messaging. OneSignal supports email, push notifications, in-app messaging, SMS, Apple's Live Activities, and other channels via Webhooks. The platform is fast and easy for Developers to set up, and features an intuitive interface so Marketers are empowered to send messages without additional developer time. In addition to offering critical integrations, OneSignal also features an open API to allow greater messaging flexibility.

Pros

  • Ease of Use
  • Notifications
  • Notification Features
  • Easy Setup
  • Automation
  • Easy Integration