G2 Vendor Directory

Sailthru by Marigold vs. Customer.io

A side-by-side comparison based on G2 review data.

MetricSailthru by Marigold

by Zeta Global

Customer.io

by Customer.io

Overall rating4.24.4
Review count155990
Ease of use8.68.5
Ease of setup8.38.2
Quality of support8.78.8
Meets requirements8.98.8
NPS43.13725559.487179
Small Business20.6%59.3%
Mid-Market60.0%37.4%
Enterprise19.4%3.2%
Total page views3153,321
Total LLM citations98529,712

Sailthru by Marigold

Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty.

Pros

  • Effectiveness
  • Personalization Services
  • Automation Features
  • Features
  • Personalization
  • Automation

Customer.io

Customer.io is the leading customer engagement platform for product-led organizations. Engage users based on real behavior and build stronger customer relationships across email, SMS, push, in-app, and webhooks. Now with an intuitive AI agent that handles the repetitive work, your team can focus on timing, strategy, and getting more impact from every message.

Pros

  • Ease of Use
  • Automation
  • Features
  • Helpful
  • Customer Support
  • Automation Efficiency