Live vs. Foundry ABM

Live is the leading real-time live events, reporting, and social engagement platform. When things are happening fast, real-time updates are the best way to cover an event and Live is the perfect platform for it! Media, publishers, and corporations use Live to provide real-time updates, curate social media streams, and deliver live content experiences during sports games, corporate events, breaking news, and much more.

Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey. Foundry ABM can orchestrate ABM campaigns to grow awareness, engagement, and pipeline within their target accounts.