G2 Vendor Directory

Retention Science vs. Zeotap CDP

A side-by-side comparison based on G2 review data.

MetricRetention Science

by Constant Contact

Zeotap CDP

by Zeotap

Overall rating4.54.4
Review count3459
Ease of use9.09.1
Ease of setup8.49.0
Quality of support9.09.5
Meets requirements9.09.0
NPS58.82352959.615385
Small Business46.9%27.6%
Mid-Market40.6%24.1%
Enterprise12.5%48.3%
Total page views114269
Total LLM citations106554

Retention Science

Retention Science is the best way to target, engage and retain your customers. Our data-driven, SaaS-based Retention Marketing platform predicts customer behavior and delivers targeted multi-channel communications that increase revenue and encourage customer advocacy. We make sophisticated data science and marketing automation simple and accessible for marketing teams of all sizes. Retention Science, a Constant Contact company, is a provider of ecommerce-focused digital marketing services powered by intelligent technology and customer support to help sell more in less time.

Pros

  • AI Technology
  • Automation Efficiency
  • Easy Implementation
  • Customer Engagement
  • Easy Integration
  • Engagement Efficiency

Zeotap CDP

Zeotap is the AI-powered Customer Data Platform that helps enterprises unlock the true value of their customer data - faster, smarter, and with enterprise-grade precision. With plug-and-play connectors and a flexible, modular design, Zeotap integrates effortlessly into existing ecosystems, delivering 3x faster time-to-value than traditional CDPs. Trusted by leading global brands, Zeotap combines the industry’s most advanced ID Extension and identity resolution with AI-powered orchestration - enabling unmatched match rates, smarter segmentation, and real-time activation.

Pros

  • Customer Support
  • Ease of Use
  • Customer Engagement
  • User Identification
  • User Interface
  • Audience Activation