G2 Vendor Directory

Retention Science vs. Iterable

A side-by-side comparison based on G2 review data.

MetricRetention Science

by Constant Contact

Iterable

by Iterable

Overall rating4.54.4
Review count34840
Ease of use9.08.6
Ease of setup8.48.1
Quality of support9.09.0
Meets requirements9.08.7
NPS58.82352961.426844
Small Business46.9%27.2%
Mid-Market40.6%55.8%
Enterprise12.5%17.0%
Total page views1142,400
Total LLM citations10614,962

Retention Science

Retention Science is the best way to target, engage and retain your customers. Our data-driven, SaaS-based Retention Marketing platform predicts customer behavior and delivers targeted multi-channel communications that increase revenue and encourage customer advocacy. We make sophisticated data science and marketing automation simple and accessible for marketing teams of all sizes. Retention Science, a Constant Contact company, is a provider of ecommerce-focused digital marketing services powered by intelligent technology and customer support to help sell more in less time.

Pros

  • AI Technology
  • Automation Efficiency
  • Easy Implementation
  • Customer Engagement
  • Easy Integration
  • Engagement Efficiency

Iterable

Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com.

Pros

  • Ease of Use
  • Customer Support
  • Intuitive
  • Helpful
  • Automation
  • Personalization