Relative Insight vs. Wordnerds

Relative Insight delivers AI-powered text analysis to help brands and agencies generate customer, target audience and competitor intelligence from words. The platform delivers an efficient and scalable solution for uncovering actionable insights from survey open-ends, reviews, customer service transcripts and online conversations. Using technology originally developed in partnership with the British government to keep children safe online, our comparative approach reveals what makes audience groups and brands unique and similar to one another.

Wordnerds is a UK-based SaaS company whose mission is to teach computers to read—and genuinely understand—language. 80% of the world’s data exists in the form of unstructured text. Big businesses are bombarded daily by millions of tweets, emails, webchats, online reviews, survey results, CRM-entries, news articles and forum posts written by, for and about them. But language is weird, unpredictable, colloquial, fluid, sarcastic and entirely dependent on context. It’s hard to make sense of and, for most organisations, totally invisible.