G2 Vendor Directory

Relative Insight vs. Microsoft Text Analytics API

A side-by-side comparison based on G2 review data.

MetricRelative Insight

by Relative Insight Ltd

Microsoft Text Analytics API

by Microsoft

Overall rating4.54.4
Review count5714
Ease of use8.58.9
Ease of setup8.59.3
Quality of support9.88.0
Meets requirements8.68.2
NPS64.91228150
Small Business41.8%57.1%
Mid-Market30.9%21.4%
Enterprise27.3%21.4%
Total page views15876
Total LLM citations20414

Relative Insight

Relative Insight delivers AI-powered text analysis to help brands and agencies generate customer, target audience and competitor intelligence from words. The platform delivers an efficient and scalable solution for uncovering actionable insights from survey open-ends, reviews, customer service transcripts and online conversations. Using technology originally developed in partnership with the British government to keep children safe online, our comparative approach reveals what makes audience groups and brands unique and similar to one another.

Pros

    Microsoft Text Analytics API

    Microsoft Text Analytics API is a suite of text analytics services that offer APIs for sentiment analysis, key phrase extraction and topic detection for English text, as well as language detection for 120 languages.

    Pros