G2 Vendor Directory

RD Marketing vs. Zoho Campaigns

A side-by-side comparison based on G2 review data.

MetricRD Marketing

by RD Station

Zoho Campaigns

by Zoho

Overall rating4.74.3
Review count3711,043
Ease of use9.28.7
Ease of setup8.88.7
Quality of support9.28.6
Meets requirements9.18.9
NPS81.13772553.519669
Small Business61.1%79.5%
Mid-Market36.1%17.7%
Enterprise2.7%2.8%
Total page views359895
Total LLM citations022,188

RD Marketing

RD Station is a business unit of TOTVS, the largest technology company in Brazil. Within this national giant, RD Station delivers digital solutions for Marketing, Sales, and Customer Service. For decades, our ecosystem has inspired people and companies to grow, achieve their goals, and realize their ideas, with market-leading tools, extensive knowledge sharing, and partners full of insights so that each achievement reaches maximum productivity and efficiency. We are made up of people who live and breathe marketing and sales in Brazil every day, and helping you grow is what we love to do most.

Pros

  • Ease of Use
  • User-Friendly Interface
  • Email Marketing
  • Intuitive
  • Easy Creation

Zoho Campaigns

Zoho Campaigns is a multichannel marketing platform that helps you create, personalize, automate, and measure campaigns across email, SMS, and WhatsApp. With the latest release, Campaigns introduces a more intuitive interface, enabling users to create and launch email campaigns in a single click. It also brings contextual AI into campaign creation, helping you maintain consistent messaging across channels.

Pros

  • Ease of Use
  • Automation
  • Email Marketing
  • Automation AI
  • Easy Integration
  • CRM Integration