G2 Vendor Directory

RD Marketing vs. Smartlead

A side-by-side comparison based on G2 review data.

MetricRD Marketing

by RD Station

Smartlead

by Smartlead AI

Overall rating4.74.5
Review count371455
Ease of use9.29.0
Ease of setup8.89.0
Quality of support9.28.8
Meets requirements9.19.0
NPS81.13772570.353982
Small Business61.1%93.0%
Mid-Market36.1%7.0%
Enterprise2.7%0.0%
Total page views3593,841
Total LLM citations055,893

RD Marketing

RD Station is a business unit of TOTVS, the largest technology company in Brazil. Within this national giant, RD Station delivers digital solutions for Marketing, Sales, and Customer Service. For decades, our ecosystem has inspired people and companies to grow, achieve their goals, and realize their ideas, with market-leading tools, extensive knowledge sharing, and partners full of insights so that each achievement reaches maximum productivity and efficiency. We are made up of people who live and breathe marketing and sales in Brazil every day, and helping you grow is what we love to do most.

Pros

  • Ease of Use
  • User-Friendly Interface
  • Email Marketing
  • Intuitive
  • Easy Creation

Smartlead

Smartlead is an AI-native outbound sales platform trusted by 100,000+ businesses - combining AI agents, multichannel sequencing, email deliverability infrastructure, and a unified inbox in one flat-priced system. From first prospect to closed deal, without stitching tools together. Smartlead covers the full outbound lifecycle: SmartProspect for verified B2B lead data, SmartAgents for autonomous AI-driven outreach, SmartDialer for AI-powered sales calls with context, SmartDelivery for pre-send inbox placement testing, SmartInfra for dedicated sending servers, SmartSenders for done-for-you

Pros

  • Ease of Use
  • Customer Support
  • Automation AI
  • Email Marketing
  • Helpful
  • Easy Integration