Rafiki AI vs. GTM Studio - Powered by ZoomInfo

Rafiki AI is a Generative AI–powered conversation and revenue intelligence platform that helps revenue teams capture every customer interaction, coach reps with real evidence, automate the busywork after every call, and close more deals faster. Rafiki AI helps you spot deal risks, surface upside opportunities, and improve every sales conversation. Its state-of-the-art AI engine records, transcribes, and analyzes all your sales calls across web conferencing tools (Zoom, Google Meet, Microsoft Teams), dialers, and email — turning conversations into pipeline insights you can act on.

Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market.