G2 Vendor Directory

Rafiki AI vs. Apollo.io

A side-by-side comparison based on G2 review data.

MetricRafiki AI

by GetRafiki

Apollo.io

by Apollo.io

Overall rating4.54.7
Review count239,851
Ease of use8.69.2
Ease of setup8.79.0
Quality of support9.78.9
Meets requirements8.69.2
NPS65.21739183.992806
Small Business60.9%66.9%
Mid-Market39.1%28.4%
Enterprise0.0%4.7%
Total page views6726,360
Total LLM citations28186,531

Rafiki AI

Rafiki AI is a Generative AI–powered conversation and revenue intelligence platform that helps revenue teams capture every customer interaction, coach reps with real evidence, automate the busywork after every call, and close more deals faster. Rafiki AI helps you spot deal risks, surface upside opportunities, and improve every sales conversation. Its state-of-the-art AI engine records, transcribes, and analyzes all your sales calls across web conferencing tools (Zoom, Google Meet, Microsoft Teams), dialers, and email — turning conversations into pipeline insights you can act on.

Pros

  • Ease of Use
  • Customer Support
  • Simple
  • Features
  • Accuracy
  • Customizability

Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place.

Pros

  • Ease of Use
  • Lead Generation
  • Features
  • Helpful
  • Time-saving
  • Automation