Pulley vs. Carta Equity Suite
A side-by-side comparison based on G2 review data.
| Metric | Pulley | Carta Equity Suite |
|---|---|---|
| Overall rating | 4.7 | 4.3 |
| Review count | 135 | 232 |
| Ease of use | 9.2 | 8.8 |
| Ease of setup | 9.1 | 8.2 |
| Quality of support | 9.7 | 8.5 |
| Meets requirements | 9.4 | 8.9 |
| NPS | 81.818182 | 64.224138 |
| Small Business | 92.1% | 44.8% |
| Mid-Market | 6.3% | 49.6% |
| Enterprise | 1.6% | 5.7% |
| Total page views | 1,097 | 2,157 |
| Total LLM citations | 10,608 | 3,714 |
Pulley
Pulley is an equity management platform for startups and growth-stage companies. Founders and finance teams use Pulley to manage cap tables, 409A valuations, RSUs, and employee equity with ease. Pulley streamlines compliance, automates tracking, and provides expert support. Features include scenario modeling, fundraising tools, and audit-ready reporting. With transparent pricing and real-time insights, Pulley gives users clarity and confidence in managing equity at any stage.
- Ease of Use
- Customer Support
- Cap Table Management
- Features
- Team Helpfulness
- User Interface
Carta Equity Suite
Carta is the ERP for private capital, connecting the entire ecosystem—from GPs and LPs to CEOs, CFOs, employees, and advisors. Trusted by 50,000 companies in 160+ countries, our platform streamlines every ownership workflow, making it easier to understand, manage, and grow equity. With cutting-edge AI and human services built to scale, Carta empowers you to build, invest, and grow with confidence. Carta’s Fund Administration platform supports 8,800+ funds and SPVs, representing more than $203B in assets under management, with tools designed to enhance the strategic impact of Fund CFOs.
- Ease of Use
- Equity Management
- User Interface
- Cap Table Management
- Simple
- Transparency