G2 Vendor Directory

ProProfs Survey Maker vs. Thematic

A side-by-side comparison based on G2 review data.

MetricProProfs Survey Maker

by ProProfs

Thematic

by Thematic

Overall rating4.34.8
Review count5343
Ease of use9.49.5
Ease of setup9.29.1
Quality of support8.89.8
Meets requirements9.19.4
NPS6090.697674
Small Business37.5%17.1%
Mid-Market50.0%31.7%
Enterprise12.5%51.2%
Total page views216515
Total LLM citations2163,723

ProProfs Survey Maker

ProProfs Survey Maker is built for easily creating custom customer surveys, CSAT, CX, and NPS forms using AI. You give it a short prompt about what you need, and it puts together a polished survey with branching already working. Teams use it for everything from a quick poll to a few early users, all the way up to bigger sends without things breaking or surprise bills showing up.

Pros

  • Ease of Use
  • Easy Setup
  • Survey Creation
  • Quick Setup
  • Setup Ease
  • Ease of Creation

Thematic

Enterprise CX teams were promised that AI would turn customer feedback into decisions. Instead they got static taxonomies that drift, black-box AI they can't defend, and a different version of the customer story in every channel. AI agents make this worse. Built on fragmented data, they scale the inconsistency and risk. Thematic is the customer intelligence layer that fixes the foundation. We unify surveys, tickets, calls, reviews, and social into one source of customer truth, with every theme traceable back to the raw comments behind it.

Pros

  • Ease of Use
  • Customer Support
  • Insights Generation
  • Effective
  • User Interface
  • Customer Insights