G2 Vendor Directory

Primo RPA vs. Zapier

A side-by-side comparison based on G2 review data.

MetricPrimo RPA

by Primo RPA Global

Zapier

by Zapier

Overall rating4.74.5
Review count172,088
Ease of use9.48.8
Ease of setup9.28.8
Quality of support9.68.6
Meets requirements9.19.1
NPS94.11764769.394673
Small Business17.6%71.3%
Mid-Market64.7%24.2%
Enterprise17.6%4.5%
Total page views648,346
Total LLM citations120102,803

Primo RPA

Primo RPA is an enterprise RPA platform designed to automate complex business processes across large organizations and regulated industries. The platform combines robust Robotic Process Automation (RPA) with on-premise AI and Intelligent Document Processing (IDP), enabling secure, scalable automation with predictable economics. Primo RPA is designed to deliver a faster return on investment compared to large Tier-1 automation platforms, particularly in high-volume and document-intensive automation scenarios.

Pros

  • Automation
  • Customer Support
  • Ease of Use
  • Bot Creation
  • Flexibility
  • Automation Ease

Zapier

Zapier is the #1 workflow automation platform for businesses that want to grow faster by maximizing the efficiency of their teams, tools, and processes without relying on development teams. With our new visual editor, free Filter and Formatter tasks for more control, and reduced task-based pricing, you're going love automating with Zapier. It's free to sign up — no credit card required — and creating your first workflow, what we call a "Zap," is just a few clicks away.

Pros

  • Ease of Use
  • Automation
  • Integrations
  • Easy Integrations
  • Integration Capabilities
  • Time-saving