Pricetracer vs. TELUS Trade Promotion Management

Pricetracer is a pricing tool developed especially for Brands. The tool collects price data for your product range in all relevant markets. Within Pricetracer you find pricing data such as histories, developments, down and upward trends in a well visualized dashboard. The tool supports brand manager in the strategic positioning of the brand in e-commerce. Pricetracer enables the user to track price changes, compare price levels against the benchmark while identifying price leaders. PriceTracer is a subsidiary product of Omnia Retail

TELUS Trade Promotion Management’s offerings (formerly Blacksmith Applications and Exceedra) are delivered via a SaaS platform specifically engineered to streamline both retail and foodservice trade planning, execution and analysis in a single, auditable system of record. The solution empowers consumer packaged goods (CPG) manufacturers to move beyond manual oversight by centralizing promotion planning, financial reconciliation and advanced optimization.