PrediCX vs. Pulse

PrediCX is a predictive analytics engine designed to take all heterogeneous data and process it dynamically to make recommendations to operators in terms of 'next best action' based ultimately on optimising the customer experience (CX).

Pulse is the world’s leading AI-native Feedback Intelligence Platform built for modern enterprises. In today’s digital-first world, customer feedback is scattered across endless channels — from support tickets, CRM notes, app store reviews, call transcripts, Slack channels, and social media chatter to D2C aggregator platforms. For product, customer success, and operations teams, this creates an overwhelming challenge: how to unify, prioritise, and act on fragmented signals at scale. Pulse solves this by transforming unstructured customer feedback into structured, revenue-driving intelligence.