G2 Vendor Directory

PredictLeads vs. Adthena

A side-by-side comparison based on G2 review data.

MetricPredictLeads

by PredictLeads

Adthena

by Adthena

Overall rating4.94.4
Review count4544
Ease of use9.58.8
Ease of setup9.48.9
Quality of support9.99.6
Meets requirements9.38.7
NPS93.18181863.636364
Small Business67.4%31.0%
Mid-Market32.6%35.7%
Enterprise0.0%33.3%
Total page views267313
Total LLM citations1,5711,858

PredictLeads

PredictLeads is a company intelligence data provider tracking 100+ million companies worldwide and supporting early stage startups to F500 companies. Since 2015 we are providing datasets in real time like: - News Events, - Job Openings, - Technographics, - Similar Companies, - Key Customers, - Company Firmographics data (size, location, category, revenue, description ...) and more. Data is used by Sales Enablement platforms, Market Intelligence Companies, data driven VCs, in Agentic workflows and by Job Boards. Companies switch to PredictLeads for it's data quality, freshness and coverage.

Pros

  • Helpful
  • Customer Support
  • Data Accuracy
  • Implementation Ease
  • Ease of Use
  • Setup Ease

Adthena

Adthena is a market-leading, AI-driven search intelligence platform that helps enterprise brands and agencies maximize visibility and performance across AI Overviews, LLMs, and Google Ads. Founded in 2012 and headquartered in London, Adthena has teams across the UK, Europe, and the US, supporting global advertisers in some of the most competitive search landscapes. Adthena works with leading brands and agencies across industries including retail, travel, finance, automotive, and telecoms, helping them bring clarity to search and make smarter, data-led decisions in fast-moving markets.

Pros