PR Max vs. Muck Rack

PRmax is the powerful journalist database and press release distribution platform used by PR teams and comms professionals who want tools that actually works without costing them a fortune. We update our data daily, our journalist contacts are constantly expanding, and we've recently seen a wave of agencies switch to us from the big-name platforms — where they were paying upwards of £5,000 a year for flashy interfaces that looked better than they perform. Now we’ve added journalist requests as standard to all our subscription levels so opportunities will find you.

Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed, and impact across the PR workflow. Founded in 2009 to support journalists and strengthen the media ecosystem, Muck Rack has grown into a single system of record used by thousands of organizations to make sense of the media conversation around them. Today, teams rely on Muck Rack to understand how their brand shows up across news, social channels, and AI-generated answers, and to act with confidence in a rapidly changing communications landscape.