Pollfish vs. Numerator Verified Voices

Pollfish is a global DIY market research platform and online survey software that enables businesses to collect fast, reliable insights from targeted consumer audiences worldwide. Unlike traditional survey tools that only provide survey creation functionality, Pollfish combines survey design with built-in access to a global respondent panel, including a proprietary, first-party panel network powered by Prodege, one of the world’s largest consumer insights companies. This allows teams to both build their survey and reach verified consumers within a single platform.

Verified Voices, Numerator’s in-platform, DIY survey solution, allows users to engage consumers based on verified purchase behavior. With receipt-backed purchases, Verified Voices eliminates the need for screener questions, removes the cost of paying for incidence, and minimizes recall bias — setting a new standard in consumer research. With access to 600k buyers who have shared a verified purchase in the past 60 days, overlaid with rich demographic profiles, users can engage their most valuable customers segmented by what they purchase, where they shop, and more.