Playable vs. Scratcher

Playable is the gamification platform for marketers. Our flexible SaaS platform enables marketers to create, tailor and deploy gamification and interactivity into their marketing campaigns. We transform engagement into action, data into insight, and brand moments into measurable impact, with interactive marketing experiences that captivate and convert. With Playable, marketers can plan, tailor, and deploy interactive campaigns effortlessly. >> Our intuitive self-serve platform offers 40+ game types, allowing limitless creative possibilities.

Scratcher is an all-in-one gamification marketing platform that empowers brands to build high-performing, interactive campaigns — no coding needed. With over 40+ game formats and countless setup combinations, Scratcher lets you tailor experiences to your marketing goals, whether it’s lead generation, customer activation, or data enrichment. From spin-the-wheel and mystery boxes to product quizzes and personality tests, every campaign is easy to build, fully brandable, and conversion-focused.