PitchBook vs. Affinity

PitchBook is an all-in-one private capital market solution. Access vital data and insights on millions of companies, investors, professionals, and more with robust platform and intuitive features. PitchBook provides the most comprehensive, accurate, and timely private market intel so that you can work smarter, seize opportunities faster, execute strategies with confidence, and stay ahead of the competition.

Affinity is the AI-first private capital CRM that turns relationship intelligence into action across the investment lifecycle. Built on a decade of proprietary relationship and deal data, Affinity automatically captures interactions, maps your firm's network, and surfaces the connections that move deals forward. Ascend, Affinity’s agent platform, handles the procedural work at every deal stage so teams can focus on the judgment-intensive work that drives returns. Trusted by more than 3,300 private capital firms, Affinity transforms relationship capital into a measurable competitive advantage.