G2 Vendor Directory

Picnic vs. Scratcher

A side-by-side comparison based on G2 review data.

MetricPicnic

by PUG Interactive

Scratcher

by Scratcher

Overall rating4.44.7
Review count1145
Ease of use9.18.7
Ease of setup10.08.7
Quality of support8.99.7
Meets requirements9.79.3
NPS72.72727380
Small Business54.5%60.0%
Mid-Market27.3%33.3%
Enterprise18.2%6.7%
Total page views105118
Total LLM citations147120

Picnic

PUG Interactive's Picnic delivers the world's most sophisticated enterprise gamified engagement & loyalty solutions. Designed by former Disney, Microsoft, EA, SAP experts in business, gamification, and technology, Picnic has been the 1# high-performance solution since 2008 for recognition, loyalty, engagement. Promote customers up customer pyramid tiers to maximize lifetime value and profitability. Integrates with enterprise tech stacks, CRMs, data warehouses, CMSs, POSs, etc.

Pros

    Scratcher

    Scratcher is an all-in-one gamification marketing platform that empowers brands to build high-performing, interactive campaigns — no coding needed. With over 40+ game formats and countless setup combinations, Scratcher lets you tailor experiences to your marketing goals, whether it’s lead generation, customer activation, or data enrichment. From spin-the-wheel and mystery boxes to product quizzes and personality tests, every campaign is easy to build, fully brandable, and conversion-focused.

    Pros

    • Ease of Use
    • Customer Support
    • Gamification
    • Easy Integrations
    • Intuitive
    • Engagement